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Rick and Sonya believe that it’s not enough to create a great product or service and just call it a day. We want The Vic brand to have longevity. We create longevity by building strong relationships with people—and that requires something more. It requires values.
A part of our hiring process is looking for people who also share our values. It’s important that everyone who works at The Vic internalizes and lives out these values because they are the fingerprint of our business.
The following is a list of our 12 values:
journey on the edge of comfort
celebrate individual affinities
all who enter find a connection
clear is kind
make the world a little better
question the status quo
treat guests like royalty
progress is better than perfection
lead by saying, “come on, let’s go”
profits are essential to the mission
feed bodies, minds, spirits, hearts