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Every business has a “why”. Here’s ours:

🧭 Mission

To feed, inspire and serve exceptionally well a growing community of people who find comfort in fun, fresh food.

🔭 Vision

Our vision is to be earth's favourite breakfast, brunch and lunch restaurant; to build a place where people say “I love to eat at The Vic”

🤙 Guest Promises

We promise to provide our guests:

1. exceptionally accommodating, comforting and fun hospitality
2. an exceptionally clean, comforting and bright environment
3. exceptionally delicious, comforting and smile-making food and drink

🏆 Best in the World

The Vic is driving towards the intersection of these three simple concepts. Only when all three are all operating can we have a great, world class business.

1. Passion

We’re building a place we love to eat at

2. Profit

Our business will only succeed if we make a profit. We do this by keeping our annual prime cost (labour + food) at 55% of sales.

3. Performance

The BEST Breakfast, Brunch, Lunch in Prince Edward County (and then the world)

🥅 Goals